Our Brand Anthem

ACTIVE IS AN UNDER STATEMENT.

OREGONIANS ARE ERUPTING WITH IMAGINATION.

THIS LAND SEEMS TO SPAWN FOLKS WITH A CREATIVE ITCH

THAT NEEDS TO BE SCRATCHED.

A NOVEL TO WRITE. A BEAT TO LAY DOWN.

A SHAKESPEARE TO STAGE. A SADDLE TO BE STITCHED

A SPIRIT TO DANCE TO. A WAGNER TO MOUNT.

A MOSH-PIT TO ROUSE. A POSOLE TO SIMMER. A GENRE TO SUBVERT.

A CRAZY QUILT TO SEW OF YOU AND YOU AND ALL OF US TOGETHER.

THE GHOST OF KESEY HOVERS, TWEAKING US TO BE DIFFERENT,

WILDER, CONTRARY, BETTER.

TO THAT MYSTERIOUS MUSE, BE TRUE.

OUR JOB? WHEREVER YOU ARE, WHATEVER YOU’RE HATCHING, GO FOR IT.

AFTER ALL, YOU’VE MADE US WHAT WE ARE.

98,000 SQUARE MILES OF YES.